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Japanese School Boys Perform Impressive Haka

About 70 students from Ikubunkan High School got tips from Maori Cultural group Te Arawa while visiting the Giant Rugby Ball. The school then performed the haka for Prime Minister John Key. Ikubunkan School has included the haka as part of its curriculum and is planning a visit to New Zealand next year.

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Crowds Queue to visit Giant Rugby Ball in Tokyo

Almost 13,000 Japanese people viewed the audio visual presentation of New Zealand inside the Rugby Ball venue while it was open in Tokyo, with thousands more seeing it from outside.

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Rugby Ball in Tokyo - Audio Visual Display

The audio visual display inside New Zealand's giant Rugby Ball venue takes visitors to the Ball on a journey through New Zealand, showcasing our landscapes, culture and rugby heritage. Actors on stage help bring the experience to life.

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'Go All the Way' Campaign Launch

17 Sep 2009: Cecelia Boehn from Norway takes the Go All The Way T-shirt from George Hickton, CE, Tourism New Zealand at the AUT horizontal Bungy. Tourism New Zealand is targeting the youth and backpacker market with a new campaign urging them to "Go All The Way" … to New Zealand.

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'Go All the Way' Campaign Launch

Tourism New Zealand is targeting the youth and backpacker market with a new campaign urging them to "Go All The Way" … to New Zealand.

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Thanks A Million Oz - Gidday Mate

The New Zealand tourism industry is saying a big "Thanks a Million" to Australian visitors to celebrate the record of welcoming a million Australians in a 12-month period. On the day that it was announced the record had been set, George Hickton TNZ CE and others greeted arriving Australian visitors off an Air New Zealand flight at Christchurch International Airport.

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The New Zealand tourism industry is saying a big "Thanks a Million" to Australian visitors to celebrate the record of welcoming a million Australians in a 12-month period. On the day that it was announced the record had been set, George Hickton TNZ CE and others greeted arriving Australian visitors off an Air New Zealand flight at Christchurch International Airport.

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Thanks A Million Oz - Gidday Mate

The New Zealand tourism industry is saying a big "Thanks a Million" to Australian visitors to celebrate the record of welcoming a million Australians in a 12-month period. On the day that it was announced the record had been set, George Hickton TNZ CE and others greeted arriving Australian visitors off an Air New Zealand flight at Christchurch International Airport.

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10 Years Young - 100% Pure New Zealand

The 100% Pure New Zealand campaign launched in July 1999 with single image creatives of pristine alpine scenery, dramatic landsapes and sweeping vistas. 'Swing Bridge' is one of these original images.

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10 Years Young - 100% Pure New Zealand

The images portrayed in the 100% Pure New Zealand campaign, such as 'Split Apple' launched in 2002, have become iconic.

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10 Years Young - 100% Pure New Zealand

Between 2000 and 2003, the 100% Pure New Zealand campaign released a trilogy of it's own, saluting New Zealand as the location for the Lord of the Rings film trilogy and leveraging 'New Zealand, Home of Middle Earth.'

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10 Years Young - 100% Pure New Zealand

100% Pure New Zealand billboard against the New York skyline, 2004.

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10 Years Young - 100% Pure New Zealand

100% Pure New Zealand Billboard in San Francisco, 2004

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10 Years Young - 100% Pure New Zealand

100% Pure New Zealand advertising as it appeared in Tokyo Ginza Station, 2004

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10 Years Young - 100% Pure New Zealand

By 2005, 100% Pure New Zealand ads focused on showing people in the landscape, interacting and enjoying being in the outdoors.

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10 Years Young - 100% Pure New Zealand

100% Pure New Zealand advertising on a London bus for the Chelsea Flower Show in 2006.

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10 Years Young - 100% Pure New Zealand

Screen Grab of the information on Google Earth's 100% Pure New Zealand layer, developed in 2007, a first for Google and a National Tourism Organisation.

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10 Years Young - 100% Pure New Zealand

The 100% Pure New Zealand brand frames the waka brought over for the America's Cup in Valencia, 2007.

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10 Years Young - 100% Pure New Zealand

The 100% Pure New Zealand Giant Rugby Ball was launched at the 2007 Rugby World Cup in Paris.

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10 Years Young - 100% Pure New Zealand

The Giant Rugby Ball, at 25 metres long, 17 metres wide and 12 metres high, provided the perfect billboard space below the London Tower Bridge in November 2008 to launch the 'What Do You Say UK' campaign.

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10 Years Young - 100% Pure New Zealand

The 'Youngest Country on Earth' era of the 100% Pure New Zealand campaign was launched globally on social networking site YouTube on 17 September 2007.

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Holiday Remix

Visitors who film their YouTube rave in the mobile studio have the op[tion to have their own holiday snaps mixed in with their on camera performance.

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Fifteen Minutes of Fame

Tourism New Zealand are recording visitors raves about their travel adventures in a fully-equipped mobile studio. The videos are then posted to www.youtube.com/PureNZHaveYourSay for friends, family and others to watch.

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Tourists 'Rave' About New Zealand

As the mobile studio continues its nationwide tour visitors from all over the world have had the chance to record video messages, that are posted to YouTube, Facebook and emailed to friends and family back home.

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Dhani Jones tests the New Zealand Life Back Promise

Dhani Jones, Travel Channel - A USA IMP participant learning to become a grinder with Team New Zealand.

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What's On 'Spring Ski'

With a bumper ski season predicted, two new 'What's On' ads have been created to lure Aussies for a spring ski holiday.

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What's On Spring 2008 - Flower Market

Now in it's third year, 'What's On' has seen Australian holiday days during spring (September, October, November) increase by 12.8 per cent, or 135,000 total days per annum since it was launched in July 2006. The 2008 campaign runs from July till the end of September.

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What's On Spring 2008 - Wash Basin

New Zealand is putting on a fresh face for spring. The 'What's On' spring 2008 campaign features two 30 second ads which will run alongside six 15 second ads showcasing New Zealand regions.

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What's On Winter Campaign

The 'Winter Wonderland' campaign will run in Australia on television, outdoors, in cinemas and online from 4 May to 5 July 2008.

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Tana Umaga outside the rugby ball in Paris

Tana Umaga joined Tourism New Zealand in Paris to launch the Front Row Rugby Club, an online community that will help draw visitors to New Zealand for the 2011 World Cup

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Tanga Umanga, Captain of Tourism NZ's Virtual Front Row Rugby Club

Tana Umanga, Captain of Tourism New Zealand's Virtual Front Row Rugby Club, inside the Giant Rugby Ball, Paris

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Giant Rugby Ball and surrounds, view from the Eiffel Tower, Paris

Giant Rugby Ball and surrounds, view from the Eiffel Tower, Paris

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NZ Prime Minister, Helen Clark and Paris Deputy Mayor, Mr Pascal Cherki

NZ Prime Minister, Helen Clark, officially declared the giant rugby Ball ‘open’ to kick-off New Zealand’s Rugby World Cup 2011 campaign. Officials who attended included Paris Deputy Mayor, Mr Pascal Cherki, Michel Dumont Mayor of the 7th Arondissement, Sarah Dennis, New Zealand Ambassador in France.

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PM Helen Clark and Maori Warriors

NZ Prime Minister, Helen Clark, officially declared the giant rugby Ball ‘open’ to kick-off New Zealand’s Rugby World Cup 2011 campaign. As part of the official opening New Zealand singer, Hinewehi Mohi, and the Rangimarie Kapa Haka group performed a haka (Maori war dance) and a Maori cultural blessing of the Ball.

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Rugby Ball Blessing Official Party

NZ Prime Minister, Helen Clark, officially declared the giant rugby Ball ‘open’ to kick-off New Zealand’s Rugby World Cup 2011 campaign. Paris Deputy Mayor, Mr Pascal Cherki, Michel Dumont Mayor of the 7th Arondissement, Sarah Dennis, New Zealand Ambassador in France attended. As part of the official opening New Zealand singer, Hinewehi Mohi, and the Rangimarie Kapa Haka group performed a haka (Maori war dance) and a Maori cultural blessing of the Ball.

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Interior Audio Visual Presentation

A spectacular audio visual covers the entire ceiling and walls of New Zealand's giant Rugby Ball, and the technology required to project on the oval surface is a world first.

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Interior giant rugby ball showing big screen haka

The interior of the giant rugby ball in Paris, showing a big screen haka (low res only)

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Audio Visual Presentation inside Rugby Ball

A spectacular audio visual covers the entire ceiling and walls of the Ball, and the technology required to project on the oval surface is a world first.

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Rugby Ball Venue Interior

A spectacular audio visual covers the entire ceiling and walls of the New Zealand Giant Rugby Ball, and the technology required to project on the oval surface is a world first.

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Mauri Ora Exhibition, Tokyo Japan.

Kapa Haka performance by the Te Puia cultural group at Ueno Station in Tokyo as part of the Mauri Ora activities.

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Mauri Ora Exhibition, Tokyo Japan, opening ceremony

The Maori king, King Tuheitia Paki, opens the Mauri Ora Exhibition in Japan.

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TODAY - Filming on the R. Tucker Thompson in Northland

Australian breakfast TV show TODAY is broadcasting from NZ weekday morning's from 22-30 June. Travel segments from Northland, Auckland, Wellington, Taupo, Rotorua, Christchurch, Fiordland and Dunedin feature and culminate in a live broadcast from the Queenstown Winter Festival. To watch go to: www.today.ninemsn.com

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TODAY - Weatherman Steven Jacobs Dune Surfs in Northland

Australian breakfast TV show TODAY is broadcasting from NZ weekday morning's from 22-30 June. Travel segments from Northland, Auckland, Wellington, Taupo, Rotorua, Christchurch, Fiordland and Dunedin feature and culminate in a live broadcast from the Queenstown Winter Festival. To watch go to: www.today.ninemsn.com

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PM John Key Launches latest What's On campaign Apr 09

Prime Minister and Minister of Tourism John Key launches the latest marketing campaign to promote New Zealand in Australia. Two new advertisements come just five weeks after the Prime Minister announced an additional $2.5 million to boost New Zealand’s marketing in Australia.

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George Hickton & PM John Key at the latest 'What's On' campaign launch Apr 09

George Hickton, Tourism New Zealand Chief Executive and Prime Minister and Minister of Tourism John Key at the launch of the latest 'What's On' campaign.

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George Hickton, Tourism New Zealand, at the latest 'What's On' campaign launch Apr 09

Tourism New Zealand Chief Executive George Hickton says the additional funding will give New Zealand a greater presence in Australia, our largest tourism market as for the first year, New Zealand will have a continuous television and marketing campaign running in Australia from Boxing Day, right through to June.

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Norm Thompson, Air New Zealand, at the launch of the latest 'What's On' campaign Apr 09

Norm Thompson, Deputy Chief Executive of Air New Zealand, at the launch of the latest 'What's On' campaign. As part of the campaign, Air New Zealand is giving away more than $2m in free domestic travel by providing a free one-way New Zealand domestic flight with every one-way direct trans-Tasman flight purchased during the promotion.

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David Beckham is greeted at Wellington airport

A hongi with Wellington Kaumatua was part of David Beckham's traditional Maori welcome on arrival.

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David Beckham with kapa haka performers

David Beckham arrives in Wellington to a traditional Maori welcome (powhiri).

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