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Home | Market Research | Visitor Experience Monitor 2008/09 | Visitor Experience Monitor 2008/09

Visitor Experience Monitor 2008/09

Each year Tourism New Zealand commissions independent research to gain a sense of how satisfied our international visitors are with the experience New Zealand provides.

Making sure that international visitors have an enjoyable experience is the key to the future of the tourism industry.

Visitors that have the experience of a lifetime while on holiday in New Zealand are more likely to recommend us to other people or return for a second visit themselves.

Our visitor experience monitor looks at which aspects of their New Zealand holiday visitors enjoyed the most. We can use this information to improve the experiences and products we offer to visitors.

Summaries of the 2008/09 Visitor Experience Monitor findings have been compiled across the following areas: accommodation, food and beverage, activities, arts activities, safety, the environment and transport.

Statistical modelling is used to identify which of these aspects are more important to visitors and have greater influence on overall visitor satisfaction. Each area is then broken down into more detailed sub-areas (such as price and quality of service) and statistical modelling is used to identify how satisfied visitors are with these sub-areas and how much importance is placed on each sub-area.

For results specific to individual markets, please see the Market Guides.

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The Ministry of Tourism provides advice, research and information to government and the tourism industry.

www.tourism.govt.nz