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Cruise Market Development
The cruise market is a rapidly growing contributor to visitor arrivals to New Zealand. In the 2008/09 cruise ship season, more than 118,976 passengers cruised New Zealand’s shores, of which almost 90 per cent were international visitors.
A third of international cruise passengers to New Zealand were from the United States. Australia is also fast becoming an important source of cruise passengers, growing 72 per cent in the 2008/2009 season and now accounting for almost one third of all international cruise passengers.
The size of New Zealand’s cruise market is comparable to the number of visitors we get from China, New Zealand’s fourth largest inbound tourism market.
Current satisfaction research suggests that the cruise passengers who visit New Zealand are pleased with their experience, with 68 per cent saying they are likely to return and not necessarily on a cruise.
The cruise market has seen exceptional growth over the last five years. Growth is expected to continue, presenting the need for a cohesive industry approach to enable New Zealand to capitalise on this opportunity.
Cruise Market Research
The worldwide cruise industry is expected to grow to more than 17 million passengers by 2010, up 54 per cent since 2002.
Cruise Investigation Report 2007-2008
The Cruise Investigation Report was undertaken over the 2007/08 cruise ship season. The report provides an overview of the cruise market in New Zealand, identifies current challenges and provides recommendations to address these issues.
Download Cruise Investigation Report 2007-2008 (PDF 240KB)
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Tourism New Zealand Cruise Research 2007
The cruise research project, the first to formally survey overseas cruise passengers in New Zealand, revealed some very positive results for the cruise market here, particularly in the areas of satisfaction, shore excursions and expenditure.
Download Tourism New Zealand Cruise Research 2007 (PDF 345KB)
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Other Cruise Resources> Cruise New Zealand (CNZ) markets New Zealand as a cruise destination to cruise lines. CNZ's membership is made up of airlines, inbound operators, regional tourism organisations (RTOs), regional authorities, providers, shipping agents and port companies throughout New Zealand.
> Read the Tourism News May 2009 story about how the cruise industry is weathering the current economic storm.
> Read the Tourism News February 2008 story about Tourism New Zealand’s cruise visitor satisfaction research 2006/07.
> Tourism New Zealand's trade website gives information that Tourism New Zealand provides to cruise lines
> Find information for cruise passengers in the ‘ Cruising in New Zealand’ section on Tourism New Zealand’s consumer website.
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