Rugby World Cup 2011

The IRB Rugby World Cup is the third-largest sports event in the world. The inaugural tournament took place in 1987 and it is held every four years. The 2011 tournament will take place in New Zealand in October 2011.

Tourism New Zealand is part of a co-ordinated cross-government strategy to maximise the benefits of hosting the Rugby World Cup for tourism, trade and the overall New Zealand brand.

Give it 100%
The tourism industry and local communities are being called on to "Give It 100%" as hosts during Rugby World Cup 2011. Based on the successful 100% Pure New Zealand brand, "Give it 100%" will play a central part in the festival of rugby in 2011. Read More

The "New Zealand 2011 Office"
The New Zealand 2011 Office will co-ordinate initiatives such as a festival of rugby, develop and implement a special host and volunteer programme, and develop a business engagement programme to showcase the best of New Zealand businesses. Visit The New Zealand 2011 Office

www.NZ2011.govt.nz
The website - www.nz2011.govt.nz will be a one-stop-shop for New Zealanders and visitors to know what’s happening and how to get involved with Rugby World Cup 2011.

The Giant Rugby Ball
This unique venue has been used, with great PR success for New Zealand. Initially in Paris, France during the 2007 Rugby World Cup (read more), and then in London, UK in November 2008 to coincide with the All Blacks Rugby Tour (read more). The Ball's next stop is Tokyo, Japan for the All Blacks - Wallabies Bledisloe Cup clash in November 2009 (read more).

Rugby World Cup Draw and Venues
The Rugby World Cup 2011 draw has been announced, and it is good news for tourism in New Zealand. Read More

The Front Row Rugby Club
The club is part of a five-year plan to build a worldwide community of fans encouraged to travel to Rugby World Cup 2011 in New Zealand. Read More

Welcome to New Zealand
The first experience a visitor has when they come to New Zealand is at the border. New Zealand’s border agencies have banded together with Tourism New Zealand to create a DVD for visitors to Rugby World Cup 2011. The DVD will be distributed to teams, officials and international visitors before they come to New Zealand. Read More

For more information
> Official Rugby World Cup 2011 Site
> Rugby World Cup 2011 Match Pools and Schedule