AUSTRALIA:
Which New Zealand Are You This Time?

New television commercials in Australia promote the seven New Zealand 'gateway' cities. They build on the 'Which New Zealand Are You This Time?' message by highlighting invigoration, indulgence and adrenalin/adventure experiences.

UNITED KINGDOM:

UNITED KINGDOM:
Go All the Way

As part of its 'Go All the Way' campaign, Tourism New Zealand is working closely with operators in the UK and Europe - like STA Travel - to target backpackers. This commercial encourages younger travellers to 'Go All the Way' with STA.

UNITED KINGDOM:
Go All the Way

Tourism New Zealand is targeting the youth and backpacker market with a campaign urging them to "Go All The Way" ...to New Zealand. Two television commercials support the online campaign and feature young British travellers talking about their New Zealand holidays.

AUSTRALIA:
Which New Zealand Are You This Time?

Launched in August 2009, our latest Australian television commercials give new reasons and regions to visit in New Zealand. An extension of the successful 'What's On' campaign, the ads ask Australians 'Which New Zealand' they are. This advertisement focuses on luxury/indulgence experiences.

AUSTRALIA:
Which New Zealand Are You This Time?

Launched in August 2009, our latest Australian television commercials give Australians new reasons and regions to visit in New Zealand. An extension of the successful 'What's On' campaign, the ads ask Australians 'Which New Zealand' they are. This advertisement focuses on adrenalin/adventure experiences.

AUSTRALIA:
Which New Zealand Are You This Time?

Launched in August 2009, our latest Australian television commercials give Australians new reasons and regions to visit in New Zealand. An extension of the successful 'What's On' campaign, the ads ask Australians 'Which New Zealand' they are. This advertisement focuses on outdoor/nature experiences.

CAMPAIGN:
The Great Kiwi Invite - TVNZ Breakfast

The Great Kiwi Invite is a campaign encouraging New Zealanders to invite their friends and family to come to New Zealand on holiday. Online and television advertising features a pair of kiwi parodying well-known TVNZ television shows.

CAMPAIGN:
The Great Kiwi Invite - Shortland Street

The Great Kiwi Invite is a campaign encouraging New Zealanders to invite their friends and family to come to New Zealand on holiday. Online and television advertising features a pair of kiwi parodying well-known TVNZ television shows.

CAMPAIGN:
The Great Kiwi Invite - TVNZ News

The Great Kiwi Invite is a campaign encouraging New Zealanders to invite their friends and family to come to New Zealand on holiday. Online and television advertising features a pair of kiwi parodying well-known TVNZ television shows.

CAMPAIGN:
The Great Kiwi Invite

Online promotion of 'The Great Kiwi Invite' includes a pair of kiwi discussing the merits of a trip to New Zealand - and encouraging New Zealanders to invite their friends and family to come here on holiday. The campaign will run online through till the end of August.

CAMPAIGN:
The Great Kiwi Invite

Tourism New Zealand is celebrating 10 years of 100% Pure New Zealand by encouraging Kiwis to invite their friends and family to come and holiday in New Zealand. All those who accept the invite could win return flights for two on Air New Zealand.

AUSTRALIA:
'What's On' in Winter 2009

Tourism New Zealand's winter 'What's On' television commercial showcases the experiences Australians can have in New Zealand during winter. The ad debuts in Australia on 10th May and runs through to July.

AUSTRALIA:
'What's On' Winter 2009 Domestic Air NZ flights for free

A new What's On advertisement promotes a great offer of free domestic flights for Australian travellers who book an Air NZ flight to New Zealand. The ad will run from April 19 until the end of May.

USA:
The New Zealand Life Back Promise

Discovery Channel's Dhani Jones travels to the 'youngest country on earth' to test the 'New Zealand Life Back Promise'. Watch the latest television advertisement in Tourism New Zealand's current US campaign.

USA:
The New Zealand Life Back Promise

Come to New Zealand and get your life back - that's what Tourism New Zealand's latest campaign in the United States is promising consumers.

You can see the television advertisement here:

AUSTRALIA:
'What's On' Summer 2009

The 'What's On' 2008/09 summer campaign will run on television, online, in cinemas and on shopping centre screens from 26 December. The 'Invigoration' television commercials encourage Australians to start the new year with a recharging, re-energising holiday in New Zealand.

AUSTRALIA:
'What's On' Summer 2009

The 'What's On' 2008/09 summer campaign will run in Australia from 26 December through till February. The 'Indulgence' television commercials highlight the kinds of pampering holiday experiences New Zealand has to offer, including food, wine, golf and spa experiences.

AUSTRALIA:
'What's On' Summer 2009

The 'What's On' 2008/09 summer campaign will run in Australia from 26 December through till February. The 'Indulgence' television commercials highlight the kinds of pampering holiday experiences New Zealand has to offer, including food, wine, golf and spa experiences.

AUSTRALIA:
'What's On' Summer 2009

Tourism New Zealand is running a 'What's On' campaign over summer for the first time in three years in an effort to attract more Australian visitors over the peak season and into 2009. Two television commercials targeting families showcase the unique experiences a New Zealand holiday has to offer.

AUSTRALIA:
'What's On' Summer 2009

Tourism New Zealand is running a 'What's On' campaign over summer for the first time in three years in an effort to attract more Australian visitors over the peak season and into 2009. Two television commercials targeting families showcase the unique experiences a New Zealand holiday has to offer.

UNITED KINGDOM:
'What do you say UK?' 2008 Launch

This new $7.3m campaign was developed based on research that shows Brits are most likely to make their travel decisions based on word-of-mouth. The campaign features real travellers in New Zealand talking about their holiday experiences and is designed to give plenty of reasons to 'come now'.

See the new TVC here:

UNITED KINGDOM:
'What do you say UK?' 2008 Launch

This new $7.3m campaign was developed based on research that shows Brits are most likely to make their travel decisions based on word-of-mouth. The campaign features real travellers in New Zealand talking about their holiday experiences and is designed to give plenty of reasons to 'come now'.

See the new TVC here:

UNITED KINGDOM:
'What do you say UK?' 2008 Launch

This new $7.3m campaign was developed based on research that shows Brits are most likely to make their travel decisions based on word-of-mouth. The campaign features real travellers in New Zealand talking about their holiday experiences and is designed to give plenty of reasons to 'come now'.

See the new TVC here:

UNITED KINGDOM:
'What do you say UK?' 2008 Launch

This new $7.3m campaign was developed based on research that shows Brits are most likely to make their travel decisions based on word-of-mouth. The campaign features real travellers in New Zealand talking about their holiday experiences and is designed to give plenty of reasons to 'come now'.

See the new TVC here:

UNITED KINGDOM:
'What do you say UK?' 2008 Launch

This new $7.3m campaign was developed based on research that shows Brits are most likely to make their travel decisions based on word-of-mouth. The campaign features real travellers in New Zealand talking about their holiday experiences and is designed to give plenty of reasons to 'come now'.

See the new TVC here:

UNITED KINGDOM:
'What do you say UK?' 2008 Launch

This new $7.3m campaign was developed based on research that shows Brits are most likely to make their travel decisions based on word-of-mouth. The campaign features real travellers in New Zealand talking about their holiday experiences and is designed to give plenty of reasons to 'come now'.

See the new TVC here:

UNITED KINGDOM:
'What do you say UK?' 2008 Launch

This new $7.3m campaign was developed based on research that shows Brits are most likely to make their travel decisions based on word-of-mouth. The campaign features real travellers in New Zealand talking about their holiday experiences and is designed to give plenty of reasons to 'come now'.

See the new TVC here:

AUSTRALIA:
'What's On' Spring 2008

Now in it's third year, "What's On" has seen Australian holiday days during spring (September, October, November) increase by 12.8 per cent, or 135,000 total days per annum since it was launched in July 2006. The 2008 campaign runs from July till the end of September.

See the new ad here:

AUSTRALIA:
'What's On' Spring 2008

New Zealand is putting on a fresh face for spring. This is one of two 30 second ads created for the "What's On" spring 2008 campaign, which will run alongside six 15 second ads showcasing New Zealand regions.

See the new ad here:

AUSTRALIA:
'What's On' Autumn 2008

Visitor arrivals from Australia have jumped 9% since Tourism New Zealand launched its successful "What's On" Australian campaign in August 2006.

You can view the new Autumn "Green and Gold" ad here:

GLOBAL:
100% Pure New Zealand

Tourism New Zealand has launched a new era of its highly successful 100% Pure New Zealand campaign. Check out the long version of the latest television commercial here...

You can see the ad here:

GLOBAL:
100% Pure New Zealand

Tourism New Zealand has launched a new era of its highly successful 100% Pure New Zealand campaign. Check out the latest television commercial here...

You can see the ad here:

AUSTRALIA:
'What's On' 2007 Campaign

The What's On 100% Pure New Zealand campaign launched last August. Fronted by Petra Bagust and Robbie Magisiva, it aims to give Australians more reasons to come to New Zealand and to come now.

You can see the ad here: